About

James Parsons

James works primarily in leadership assessment and development, but is also a qualified careers coach and likes to work with young people to help them launch in their working lives happily.

In his executive coaching and leadership practice, he practices both alone and with other coaches. His coaching models synthesise the most relevant research from neuroscience and behavioural science, and he has spent much of the past decade studying under the guidance of some of the world’s leading neuropsychologists and leadership experts. He is a member of The Association for Coaching and The Neuroleadership Institute (NLI). He is passionate about creating real shift in his clients’ lives and believes the best way to do that is to understand the human system better.

His assessment work has primarily been focused on partnering with executive search and corporates directly and is also a founding partner of Strengths Unleashed, a clan of ex-business leaders that seek to combine data from triangulating assessment tools with the wisdom of their experience to develop world-class capability in organisations.

His own professional background before coming to coaching was in investment banking, working first in equities at JP Morgan, Dresdner Bank and BNP Paribas and latterly as a real estate financier with HSBC so he understands the realities of commercial life in high pressure performance environments. He works with people in finance, professional services, technology, industry and government on performance and leadership issues. He firmly believes that greater self-understanding and self-accountability help his clients take a strategic and proactive approach to their working lives, something essential in a highly competitive and changing world.